IMBOKODO. This season we wanted to challenge the narrative of a women’s place in society, especially in African cultures. We dove into the world of cultural influenced women living in a modern space, woman who encompass domestic features and in spite of patriarchal notions can still hold primary positions in business, politics and society.

HOPE. Recent travels around South Africa, and a growing desire to completely localize our sourcing process inspired Good Good Good founder Daniel Sher's SS21 collection. To this end, the collection steps up our continued efforts to reduce our brand's carbon footprint and to lower our impact on our vulnerable planet. The Good Good Good SS21 collection, titled ‘HOPE’, comprises tried and trusted shapes refined over six years of radical experimentation, with a specific focus on our core product, the 100% South African T-shirt.

The final, considered selection features both vibrant & understated outfits made exclusively from two local textile houses, both notable for their ethical processes and sustainability.

HIYA KAYA. This season we celebrate the VaTsonga tribe and shine a light on its rich cultural heritage.

Our collection is not only a celebration of the tribe, but specifically her women. The collection is a call-to-action for the protection of women, especially our mothers. The collection pays homage to our Creative Director - Rich Mnisi's - heritage and is a heart-felt love letter to the VaTsonga people.

In a timeless celebration of the majestic VaTsonga female form, the Hiya Kaya SS21 collection is truly a testament to her beauty, power, resilience and fortitude. Her essence has finally been brought to the light, for the worlds to marvel and draw inspiration. We are honoured to have been entrusted to tell her story through wearable art.